Effective Date: April 22, 2024
UB Dental LLC, doing business as Once Upon A Smile
1. Introduction
UB Dental LLC, doing business as Once Upon A Smile (“we,” “our,” or “the Practice”), is committed to protecting your privacy. This Privacy Policy explains how we collect, use, store, and safeguard personal information obtained through our website and other online contact methods.
The information provided on this website is for general educational and informational purposes only and should not be interpreted as medical or dental advice. Viewing or interacting with this website does not create a dentist–patient relationship.
By using our website, you consent to the data practices described in this Policy. If you do not agree with this Policy, please discontinue use of our website.
2. Information We Collect
Depending on how you interact with our site, we may collect:
Personal Contact Information:
– Name
– Phone number
– Email address
Appointment/Inquiry Details:
– Reason for appointment or contact request (which may occasionally include limited health-related information)
Technical & Usage Data:
– IP address
– Browser type and device information
– Pages visited and time spent on the site
– Referral source (e.g., Google search)
3. How We Collect Information
We collect information through:
– Contact and appointment request forms submitted on the website
– Email communication initiated through the site
– Analytics tools such as Google Analytics and Google Ads
– Server logs through our hosting provider (Bluehost)
– WordPress plugins (Jetpack/WonderBlocks)
4. How We Use Your Information
We may use your information to:
– Respond to appointment or contact inquiries
– Provide patient support and follow-ups
– Improve user experience on our website
– Monitor site performance and security
– Measure marketing effectiveness via analytics
We do not sell personal data under any circumstances.
5. Cookies & Tracking Technologies
Our website uses cookies and analytics tools (including Google Analytics and Google Ads) to better understand visitor interaction, website performance, and marketing effectiveness. If a cookie banner is active, you may accept or decline cookies. Cookies can also be disabled directly through browser settings.
6. Data Sharing & Third-Party Service Providers
We may share limited personal information with third parties only as necessary to operate our website securely and efficiently. These may include:
– Our website hosting provider (Bluehost)
– WordPress.org for site content management
– The Jetpack/WonderBlocks plugins to securely process form submissions
– Google Workspace to receive and manage inquiry emails
– Google Analytics and Google Ads for performance and marketing insights
These third parties are not permitted to sell or use your data for purposes beyond providing their contracted services.
7. Data Security & Retention
We use reasonable and industry-appropriate safeguards, including SSL encryption, to protect submitted data. Information is retained only as long as necessary to fulfill its purpose or to meet legal/business obligations.
8. Your Privacy Rights
You may request access to, correction of, or deletion of personal (non-medical) information collected through this website. For rights related to medical or health information, see the HIPAA section below.
9. Children’s Privacy
Our website is not directed toward children under 13, and we do not knowingly collect personal data from children online.
10. Jurisdiction & Governing Law
This Privacy Policy is governed by the laws of the State of Missouri.
11. Contact Information
If you have questions regarding this Privacy Policy, please contact us:
Once Upon A Smile
Email: dds@onceuponasmile.com
Phone: (816) 228-8400
Mailing Address: 1730 S. 7 Hwy, Blue Springs, MO 64014
12. HIPAA Privacy Practices
Because our appointment inquiry forms may include limited health-related information, some submissions may be considered Protected Health Information (PHI) under the Health Insurance Portability and Accountability Act (HIPAA). PHI collected through the website is used only for responding to inquiries and coordinating care.
Please note that our online contact forms are intended for general communication only and should not be used to submit detailed medical or treatment information. Once a patient relationship is established, all medical or dental information is communicated through secure, HIPAA-compliant systems such as our practice management software and encrypted provider-to-provider communications. Non-secure communication channels (such as standard email) are only used with patient consent.
We follow HIPAA-required administrative, technical, and physical safeguards to protect PHI. Patients have the right to access, amend, or request restrictions on their PHI as permitted by law.
A complete copy of our official HIPAA Notice of Privacy Practices is available on our website and is also provided in-office.